ARTS MARKETING
Draw audiences. Increase revenue. Broaden patron base.
Rarely does a marketing firm (or even in-house marketing) fully understand the arts industry and the nuance of artists, repertoire, or aesthetics and how those should be messaged.
PetersonBandar‘s deep artistic and industry experience, combined with exacting use of data analytics and custom marketing research, will amplify your program and pinpoint messaging that will draw enthusiastic new audiences.
Marketing
Marketing’s importance moves far beyond advertising. How do you curate a program that resonates with your audiences? PetersonBandar walks you through the marketing process, guiding your organization through the creation and implementation of a strategic integrated marketing plan to ensure brand loyalty, identification, and community. Through primary and secondary marketing research we achieve your ultimate goal – participation, revenues, and a thriving organization.
STUDENT RECRUITMENT
You want a thriving, energetic program and we’ll help you to achieve that. P/B increases enrollment in your program using tested, data-driven methods. We gather data to track your organization’s current success and trends in recruitment and augment that with analytics to target prospective students. We’ll help identify the demographics and psychographics of the students and appropriate influencers that align with your program.